Nowadays, social networking is growing and becoming an indispensable information channel for everyone. As social networks develop strongly, Social Media Marketing plays an increasingly important role for target customers to know your brand.
Social Media Marketing is a way of Marketing through the Internet and using social media platforms Facebook, Twitter, LinkedIn, Pinterest… as a marketing tool.
Many people think that Digital Marketing and Social Media Marketing are the same. However, Social Media Marketing is only one part of Digital Marketing. Digital Marketing includes SEO, Social Media Marketing, Pay Per Click Advertising, Email Marketing…
In other words, Social Media Marketing is one of the many components of Digital Marketing. It leverages various social media platforms to promote the brand, gain attention and engage with potential customers.
The question is are Digital and Social Media Marketing necessary for businesses? The answer is yes. The common goal of Digital and Social Media Marketing is to increase brand awareness and increase revenue for the business.
Businesses can gain a lot of profit due to social media marketing. When a business does Social Media Marketing, it helps increase search volume, optimize SEO, and engage customers with the brand.
Here are crucial benefits if you apply Social Media Marketing to you business:
When the Internet is growing as it is now, your business should do Social Media Marketing. When doing Social Media Marketing, you need to build a specific campaign. Whether you’re looking to increase your brand’s page likes or followers, or you need a targeted campaign to generate revenue and new customers, our social media marketing consultants will help you.
The birth of social networking sites has created opportunities for businesses to interact directly with customers from which to draw lessons to develop their brands.
Social Media Management Social Media Management is the management of your business’ online presence on social networking platforms such as Facebook, Twitter, Instagram, Tiktok… by producing and analyzing content. That you have posted and interacted with users on those platforms.
You can optimize Social Media Management with tools that are both free and paid. Social media marketing companies take advantage of various social media management tools and platforms like Hootsuite and Onlypult to track your social media presence and schedule bulk online posts.
When you post on social networking platforms but the reach of the article is small and does not reach the target customers, then social media advertising will help you. Social media advertising will help you reach closer to your customers and bring in steady sales.
Many companies’ organic reach is decreasing. While some content can achieve high engagement rates, other posts may go totally unnoticed by the target audience. Furthermore, social networking algorithm updates have made it harder to achieve success through organic social media marketing tactics.
Not achieving the goal you want from your Facebook or Pinterest social media marketing campaign? Social networking advertising helps drive marketing efforts and delivers consistent sales.
Social networking is an easy and quick method that businesses may use to contact clients who are far away from the product or service, increasing the number of customers that come into the firm.
Social networking advertising is the process of placing ads on social media platforms to promote a brand and solicit responses. Social media advertising focuses on reaching highly targeted interview segments to increase return on investment (ROI).
Perform social media brand management at Mars107:
Social Media Marketing Services, include:
Facebook Marketing
LinkedIn Marketing
Twitter Marketing
Youtube Marketing
Instagram Marketing
Pinterest Marketing
When choosing to do Social Media Marketing at Mars07, customers will receive the following benefits:
Maintaining a professional social media profiles for your business
Flexible application of Social Media Marketing strategies
Social Media Marketing Campaign regularly report back to them
Diverse Marketing Experience
The rate of using social networks in Vietnam is 80%, so media promotion is very important because it will directly affect customers' brains through technology devices. And what businesses bring to customers also speaks to the level of care and quality of service that businesses can bring through content shared on social media.
SMM, or social media marketing, aids in brand promotion. Social media offers an additional marketing avenue for promoting brands and fostering customer interactions. Since then, clients are familiar with and confident in the company's goods and services.
Currently with the explosive increase of social networks, your business needs to implement Social Media Marketing campaigns to increase interaction with target customers and increase the online visibility of your business on the Internet Social networking platforms.
Due to the daily market changes brought about by social media, many senior businesses now have to make room for younger ones. Many brands that appear to be little yet are industry leaders. As can be seen, social networking serves as both a medium for communication and a powerful tool for all brands.
When you don't know which social media platform to sign up for for your business, you need to find out which social media channels are preferred by your target customers. Once you know which social networking channels your customers use the most, you should optimize your business presence on that platform.
In general, even if up to 96% of the survey candidates utilize Facebook, this social media network is still the most well-known among Vietnamese users.
In the top 5 most used social networks: Zalo, Instagram, Tiktok, Messenger, Facebook.
The best time to post content on social media is when your customers or followers are online. Of course, there will be certain golden hours, which when posting content on social networks will attract more interactions.
In order to maximize engagement, the best time to post content on Facebook is between 3pm and 8pm. The best time of the week falls at 1pm on a Sunday.
Also, you can post content on Thursdays, Fridays, Saturdays and Sundays to get the most engagement, so avoid posting on Tuesdays. Weekends are the time when users are most active on Facebook.
The best time to upload videos to YouTube is between 10 noon and 5 pm. Because most viewers are active in the evening, you will quickly earn silver and gold buttons if you apply this time period.
Thursdays and Fridays are the best days to post content on YouTube. Most users are active on weekends, so post on Saturdays and Sundays between 8am and 12am to get the most views.
This is completely platform dependent as each social channel has parameters that need to be met for you to use the platform optimally. The quantity and timing of posts varies throughout social media networks.
On average, 1-2 weeks after the business promotes the brand to customers is the time to reach customers. Then, depending on the content shared and the value it brings to customers, the content that businesses want to promote will reach potential customers sooner.
How long will depend a lot on the content that your business wants to promote. If the content is more specific and close to the things that customers care about, the speed of your content to trend is quite fast, along with the image and sound quality that catches the attention of customers. Attractive and valuable content will determine the growth rate of your marketing!
Since 1994, Digital Marketing has appeared in Vietnam, after 2008 digital transformation technology has had a great impact on the economy by helping thousands of large and small businesses expand.
Technology 4.0 has driven the trend of consumers from offline business model to online strongly. After that, businesses specializing in offline business also had to change their marketing strategies to attract customers. Here are some examples of industries that have moved from offline to online businesses and used social media effectively to promote:
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